SPOTIFY

Spec work for Spotify - developed in collaboration with ONE Creator Lab.

Brief

Leverage TikTok to draw more Gen Z users to Spotify’s platform for audiobooks.

Your Life’s Soundtrack:

Using audiobook excerpts as the TikTok sound and creating vlog-style video content to match the sentiment of the excerpt.

Final Concept

Why Does This Work?

  • It leverages influencer power. 92% of Gen Z users trust vlog/day-in-the-life content from influencers.

  • It’s memorable. TikTok users are 1.3x more likely to remember products presented in a vlog/personal story format versus a typical ad.


sources: LinkedIn, Hootsuite

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