Prada Beauty

Brief

Using the Prada Dimensions Palette, create a make up look.

Prada Me Product Highlight:

Showcase a luxury make up look using Prada Beauty products, incorporate high quality shots to represent the brand ethos.

Idea

Why Does This Work?

  • It taps on the Black Girl Luxury trend. It normalizes and celebrates Black women's right to indulge in luxury without guilt or shame, rejecting the notion that they must be cost-conscious or unrefined.

  • It’s relatable and aspirational. Black Girl Luxury TikTok has resonated by unapologetically reclaiming spaces historically off-limits to Black women while providing relatable inspiration, financial advice, and a sense of empowered community.


sources: Harper’s Bazaar, The Haute Mommie

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