Prada Beauty
Brief
Using the Prada Dimensions Palette, create a make up look.
Prada Me Product Highlight:
Showcase a luxury make up look using Prada Beauty products, incorporate high quality shots to represent the brand ethos.
Idea
Why Does This Work?
It taps on the Black Girl Luxury trend. It normalizes and celebrates Black women's right to indulge in luxury without guilt or shame, rejecting the notion that they must be cost-conscious or unrefined.
It’s relatable and aspirational. Black Girl Luxury TikTok has resonated by unapologetically reclaiming spaces historically off-limits to Black women while providing relatable inspiration, financial advice, and a sense of empowered community.
sources: Harper’s Bazaar, The Haute Mommie