• Engaging and Authentic Content: TikTok is characterized by its focus on creativity, authenticity, and unfiltered self-expression. Unlike Instagram, which often emphasizes polished and curated visuals, TikTok allows for a more casual and relatable presentation of fashion. This shift enables creators to showcase their personal styles and engage with viewers in a more genuine manner, making fashion more accessible and enjoyable.

• Trend-Driven Environment: The platform is heavily influenced by trends and challenges, which encourages users to participate in viral fashion movements. For instance, challenges like "Get Ready with Me" (GRWM) videos allow users to share their styling processes in an informal and relatable way. These videos often feel like a conversation with a friend, making them appealing to viewers who enjoy the casual, everyday aspect of fashion.

sources: Extreme, The Michigan Daily