WNBA
Spec work for the WNBA - developed in collaboration with ONE Creator Lab.
Brief
Leverage TikTok to convert mainstream interest into lasting WNBA fandom and appeal to Gen Z and younger Millennials; ages 15 to 30
Choose Your Player:
Showcase the key attributes of star popular WNBA Players such as up & comers Angel Reese, Caitlyn Clark, Cameron Brink, and Kamilla Cardoso in a fun and engaging way.
Idea
Why Does This Work?
It leverages fashion content. A cute and simple way to appeal to the more fashion interested fans as it has a certain creative style that catches the eye.
It’s nostalgic. Gen Z and millennials are driving nostalgia in the media; with 50% of Gen Z feeling nostalgic for types of media, followed by 47% of millennials.
sources: GWI