Urban Skin Rx
Brief
Leverage TikTok to create an educational but highly engaging video that would make sense for USRx's social audience and shows us your personality
Dry Skincare Routine with Urban Skin Rx:
Show a step by step skincare tutorial while speaking to the audience as if I’m on FaceTime with a friend.
Idea
Why Does This Work?
It shows authenticity. Content that doesn't feel overly polished tends to be perceived as more authentic and trustworthy. This authenticity makes it more relatable and shareable.
It’s engaging and personal. High-quality conversations with friends are shown to significantly boost well-being and reduce stress. Content that replicates this experience of a meaningful personal interaction is more likely to captivate audiences.
sources: LinkedIn, Science Daily