FANTA
Spec work for Fanta - developed in collaboration with ONE Creator Lab.
Brief
Make Fanta relevant to Gen-Z. Create a TikTok that shows how the brand and product can play a role in popular culture that appeals to Gen-Z.
The Zodiac Signs as Fanta Flavors:
Using Gen-Z’s love for astrology as well as Fanta’s 200+ flavors to create content that is personal to each flavor and each sign.
Idea
Why Does This Work?
Desire for Personalization and Identity. Gen Zers have a strong desire for personalized content and experiences that resonate with their individuality. Astrology, with its categorization of personalities based on zodiac signs and birth charts, offers a sense of uniqueness and self-understanding.
Accessibility and Social Media Integration. Astrological memes, influencers, and personalized readings have made the practice more relatable and shareable, fueling its popularity.