JoDIY
Personal content project
Brief
Share my genuine personal interests with my followers in order to foster more authentic connections and forms of dialogue.
JoDIY:
Create a series of videos capturing my love for DIY and creative projects. Give step by step instructions on how I create some of my most popular DIY projects.
Idea
Why Does This Work?
Sharing my passions. My followers get the chance to follow along while I work on one of my passion projects and get a deeper look into my creative process. This helps build the relationship between follower and creator and further establish relatability within my digital community