Andscape The Conversations Project
Brief: Conceptualize a marketing campaign to promote the upcoming series
Role: Business Development Associate & Account Coordinator
Objectives:
Amplify the digital presence of "The Conversations Project" across key social media platforms.
Drive engagement and build anticipation for the series premiere through targeted marketing efforts.
Foster partnerships with notable speakers and influencers to enhance the campaign's reach and credibility.
Key Challenges:
Navigating the competitive landscape of digital content to position "The Conversations Project" as a must-watch series.
Coordinating logistics and production across six major cities, ensuring consistency and impact.
Securing high-profile speakers who resonate with the series' themes and appeal to a diverse audience.
My Actions:
Creative Marketing Strategy: Developed and executed a multi-faceted marketing strategy that leveraged the unique strengths of social media platforms, particularly Instagram, to build anticipation and engagement ahead of the series premiere.
Content Ideation & Development: Ideated compelling content that aligned with the series’ themes and audience, including teaser videos, behind-the-scenes footage, and interactive social media posts to generate buzz.
Speaker Acquisition & Management: Identified and secured notable speakers and influencers, ensuring they aligned with the series' narrative and target audience. Managed relationships and coordinated their involvement in promotional activities.
Multi-City Production Coordination: Oversaw the production of events and activations in six key cities: New York, Miami, Washington D.C., Atlanta, Chicago, and Los Angeles. Ensured seamless execution across all locations, maintaining a consistent brand experience.
Partnership Development: Cultivated strategic partnerships with local organizations, media outlets, and influencers in each city to maximize the campaign’s reach and resonance.
The Result:
Facilitated the series' positioning as a culturally relevant and must-see program, contributing to strong viewership numbers upon its Hulu premiere.
Delivered highly attended events in all six cities, with 48 attendees across the board and positive feedback from participants and partners.
Established enduring relationships with speakers and influencers, resulting in continued collaboration opportunities for future Andscape projects.
Enhanced Andscape’s brand recognition and credibility within the digital and entertainment spaces, reinforcing its commitment to thought-provoking content.
