Mastercard Priceless

The Brief: Develop marketing initiatives that expand upon Mastercard’s digital presence and connect the brand with luxury experiences across Fashion, Arts, Experiences, and Tourism sectors.

My Role: Business Development Associate & Creative Strategist

Objectives: Increase brand engagement and customer loyalty by integrating Mastercard Priceless into high-impact, cultural events that resonate with their target audience.

Key Challenges:

• Positioning Mastercard as an integral part of luxury experiences within highly competitive and saturated markets.

• Ensuring seamless integration of the brand without compromising the authenticity of the events.

My Actions:

• Conducted market research to identify potential partnerships and events within Fashion, Arts, Experiences, and Tourism sectors.

• Developed a comprehensive marketing strategy that included digital campaigns, influencer partnerships, and exclusive event sponsorships.

• Created pitch decks and presented proposals to Mastercard's decision-makers, emphasizing the alignment of their brand with premium cultural experiences.

My Role: Business Development Associate & Creative Strategist

The Result:

• Successfully onboarded Mastercard Priceless as a client for the agency.

• Led to the planning and execution of high-profile events, resulting in anincrease in brand engagement and digital presence.