The Brief: Create an engaging and unconventional panel discussion that challenges traditional formats and resonates with underrepresented voices in the creative industries.

My Role: Co-Founder, Head of Marketing & Creative

Objectives:

• Elevate the conversation by focusing on diverse perspectives within the creative community.

• Foster a space for candid dialogue and actionable insights that attendees can apply in their careers.

• Attract and engage creatives, entrepreneurs, and thought leaders across various industries.

Key Challenges:

• Differentiating the panel from typical industry events and ensuring it stands out in a crowded marketplace.

• Securing high-caliber speakers who align with the event’s mission of inclusivity and innovation.

• Balancing the need for meaningful content with the expectation of a dynamic and engaging format.

My Actions:

• Event Conceptualization & Programming: Developed the concept for an innovative panel format that breaks away from the traditional Q&A structure, incorporating interactive elements and real-time audience participation.

• Speaker Outreach & Curation: Identified and secured influential speakers from diverse backgrounds, ensuring the panel represented a wide range of voices and experiences within the creative sector.

• Comprehensive Marketing Campaign: Designed and implemented a marketing strategy that leveraged social media, email campaigns, and influencer partnerships to generate buzz and drive attendance.

• Creative Direction & Branding: Led the creation of all branding and marketing materials, including promotional graphics, event signage, and digital content, ensuring a cohesive and impactful visual identity.

• Partnership Development: Negotiated and secured strategic partnerships with industry organizations and media outlets, enhancing the event’s visibility and credibility.

The Result:

• Successfully attracted an audience of over 400 RSVPS, 109 attendees, with a strong turnout from key industry stakeholders and influencers.

• Generated significant social media engagement, with 6k+ social media impressions, amplifying the event’s impact and reach.

• Secured a post-event partnerships with Shopify and collaborations, establishing the panel as a catalyst for ongoing industry dialogue.

• Received positive feedback from attendees and speakers, with many expressing interest in future events and panels.

• Positioned "Not Your Average Panel" as a leading event series known for its innovative approach and commitment to amplifying underrepresented voices.