The AfterParty NYC Starlight
The Brief: Create and execute a horizontal networking event for creatives of color, aligning with the interests and needs of our current audience while establishing relevance within the fashion industry.
My Role: Co-Founder, Head of Marketing & Creative
Objectives:
Appeal to Gen-Z and Millennial creatives of color in the fashion and entertainment spaces.
Foster meaningful connections and collaborations among emerging talent in the industry.
Key Challenges:
Capturing the attention of a diverse audience in the highly competitive fashion and entertainment industries.
Engaging a tech-savvy and socially-conscious demographic through innovative marketing strategies.
Ensuring the event’s authenticity and cultural relevance while scaling outreach efforts.
My Actions:
Conceptualization & Production: Spearheaded the ideation and production of the event, ensuring that it resonated with the values and aspirations of the target audience.
Brand Proposal Development: Crafted detailed brand proposal decks that clearly communicated the event’s vision, objectives, and benefits to potential sponsors and partners, securing essential collaborations.
Partnership Development: Negotiated and secured strategic partnerships with industry organizations and media outlets, enhancing the event’s visibility and credibility.
Comprehensive Marketing Campaign: Developed and executed a dynamic marketing strategy that included targeted social media campaigns, SMS marketing, and influencer partnerships to maximize reach and engagement.
Brand Proposal Development: Crafted detailed brand proposal decks that clearly communicated the event’s vision, objectives, and benefits to potential sponsors and partners, securing essential collaborations.
Creative Direction: Designed and produced all marketing materials, including digital assets, event signage, and promotional content, ensuring a cohesive and visually compelling brand experience.
The Result:
Successfully attracted over 127 attendees, including prominent influencers and industry leaders, creating a vibrant platform for networking and collaboration.
Achieved 6K+ social media impressions through targeted marketing efforts, leading to a 35% in brand awareness and community engagement.
Secured 3 partnerships and sponsorships, enhancing the event’s credibility and reach within the industry.
Positioned The AfterParty NYC as a go-to event for creatives of color in the fashion space, with plans to expand the series to other major cities.
