The Afterparty Resort
The Brief: Conceptualize and execute a scaled-down version of “The Afterparty” that expands its reach to include creatives within the fashion space and beyond. The event will embody the spirit of a NYC summer, providing a networking gala that celebrates Black creatives in fashion, entertainment, and the arts while promoting diversity, equity, and inclusion (DEI).
My Role: Co-Founder, Head of Marketing & Creative
Objectives:
Develop and implement a strategic vision for “The Afterparty Resort” that captures the essence of NYC summer while celebrating Black creatives across various industries.
Create a curated, intimate networking experience that fosters DEI and builds connections among professionals in fashion and beyond.
Drive attendance and engagement through targeted marketing efforts and community outreach.
Ensure seamless execution and a memorable experience for all attendees by managing event logistics and production.
Key Challenges:
Scaling the event to a smaller, more intimate format while maintaining its impact and appeal.
Expanding the event’s reach beyond fashion to include a broader range of creative professionals.
Coordinating event logistics and creating a summer-themed atmosphere that aligns with the event’s mission.
Balancing creativity with practical execution to deliver a high-quality and engaging experience.
My Actions:
Event Concept & Strategy: Developed the concept for “The Afterparty Resort,” focusing on creating a summer-inspired networking gala that highlights Black creatives and promotes DEI across various creative fields.
Brand Proposal Development: Crafted detailed brand proposal decks that clearly communicated the event’s vision, objectives, and benefits to potential sponsors and partners, securing essential collaborations.
Partnership Development: Negotiated and secured strategic partnerships with industry organizations and media outlets, enhancing the event’s visibility and credibility.
Marketing & Outreach: Crafted and executed a targeted marketing strategy to attract a diverse audience, leveraging social media, influencer collaborations, and community outreach to drive awareness and attendance.
Creative Direction: Curated the event’s visual and thematic elements to reflect the spirit of NYC summer, ensuring a cohesive and engaging atmosphere.
Event Production: Managed all aspects of event production, including venue selection, setup, scheduling, and on-site coordination, to ensure a smooth and successful execution.
Talent & Guest Management: Handled relationships with speakers, performers, and special guests, including coordinating their participation and managing logistics for a seamless experience.
The Result:
Successful Execution: Delivered a well-received event that captured the essence of NYC summer, achieving 4.3K social media impressions and generating positive buzz.
Enhanced Networking Opportunities: Facilitated valuable connections among Black creatives in fashion, entertainment, and beyond, fostering collaboration and community.
Increased Reach: Expanded the event’s scope beyond fashion, attracting a diverse audience of 118 professionals from various creative industries.
Positive Impact: Reinforced the event’s mission of promoting DEI, contributing to increased awareness and support within the creative community.
Memorable Experience: Provided a high-quality, intimate networking experience that resonated with attendees and set the stage for future events.
